Santa Maria di Sala, December 18th, 2023
It's like the love of Africa, as soon as it's over you long to return. The Dakar Rally is the dream in the drawer you've treasured since your childhood, it's a passion to share with friends, it's a photo posted on the social media with the capture: I was there. Because "le Dakar est le Dakar," such an extreme race, where getting to the finish line is already an achievement.
As every year, this journey into the unknown repeats itself as a ritual that not even time has managed to scratch. On Friday, January 5th, 2024, the 46th edition of the toughest rally in the world kicks off from Al Ula in Saudi Arabia, and will see the finish line in Yanbu on the shores of the Red Sea after 7,891 km of tracks, dunes and rocky paths, including 4,727 km of special stages.
After one year of preparation, the Fantic Racing ,Team is ready for the Great Adventure. On the starting blocks: Jane Daniels, Tommaso Montanari and Jeremy Miroir riding the XEF 450 Rally Factory bike.
In addition to riding skills, riders are required to have a combination of endurance, adaptation, determination, and team spirit to tackle the most exciting and grueling experience in motorsport. At their side there are an all-Italian team and a valuable ally to face the dawn wake-ups with a smile, as well as the pleasant conviviality at the bivouac at the end of a long day.
For the 2024 Dakar edition, Fantic Motor SpA can count on the energy of Lavazza, a global leader in the coffee sector, that for years has been committed to support the sport with which it shares common values such as the pursuit of excellence, innovation, socializing, inclusion, and passion.
"This is Fantic's third participation to the Dakar and we are pleased and proud to face this new adventure with an important partner like Lavazza," states Matilde Tomagnini, Business Developer Manager of Fantic Motor SpA. "With Lavazza we share many values, such as the Italian style and excellence, tradition and quality that we want to offer to our customers. Thanks to their research, development and innovation capabilities, Lavazza and Fantic have proven to be two companies that have been ahead of their time in their respective fields."
"Lavazza's participation at the Dakar Rally responds to the goal of spreading the Italian coffee culture around the world and reaching an increasingly wide and cross-generational audience," states Carlo Colpo, Group Marketing Communication Director and Brand Home Director at Lavazza Group. "We are pleased to bring our brand within this exceptional event by accompanying the athletes and their staff in the social moments at the bivouac."
Fantic was founded in 1968 in Barzago, Lecco. Thanks to the Caballero's successes in regularity races and three world titles in trials, the brand has gained international notoriety.
In 2014, Fantic was taken over by VenetWork S.p.A. The company grew quickly and nowadays the motorcycle proposal includes 2T and 4T enduro, cross and motard models, from 50 to 450 cc, as well as the Caballero featuring both 125 cc single-cylinder, 500 cc and 700 cc twin-cylinder engines. In addition, a road range consisting of a naked and a 125 cc sports bike will be launched.
Fantic's commitment expands to sustainable city mobility, with a successful range of pedal-assist bicycles, ranging from urban models to mountain bikes, as well as the Issimo models, scooters and electric scooters.
In 2020 Fantic Motor bought from Yamaha the 100 percent of the shares of Motori Minarelli.
Fantic’s successes came also in Motorsport, with more than 30 international titles in three years between Motocross and Enduro, while in January 2022 Fantic made its debuts in the Dakar Rally with experienced rider Franco Picco and in 2023 in the Moto2 World Motorcycle Championship. Fantic is the only Italian manufacturer present in four different specialties: motocross, enduro, rally and speed.
About the Lavazza Group
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.
It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world. The Group’s global presence is the result of over 125 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.
Lavazza Group has revolutionised coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success - the coffee blend - to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the focus on sustainability - economic, social and environmental - which has always been a benchmark for guiding corporate strategies.
“Awakening a better world every morning” is the corporate purpose of Lavazza Group, with the aim of creating sustainable value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility. Founded in Turin in 1895, Lavazza is an Italian coffee company owned by the Lavazza family for four generations. Today, the Group is among the main players in the global coffee scene, with sales of more than 2.7 billion euros and a portfolio of leading brands in its target markets such as Lavazza, Carte Noire, Merrild and Kicking Horse. It is active in all business segments, present in 140 markets, and with 8 production plants in 5 countries. Its global presence is the result of a path of growth that has lasted more than 125 years, and the more than 30 billion cups of Lavazza coffee produced per year are now a statement of a great success story to continue to offer the best coffee possible in any form, taking care of every aspect of the supply chain, from the selection of raw materials to the product in the cup.